| 000 | 02352cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 991106635636606196 | ||
| 005 | 20240910143709.0 | ||
| 008 | 120427s2012 nyu b 001 0 eng | ||
| 010 | _a2012015325 | ||
| 020 | _a9780071782890 | ||
| 035 | _a(UTL)9171396-01utoronto_inst | ||
| 035 | _a(SIRSI)9171396 | ||
| 035 | _a(OCoLC)768172700 | ||
| 040 | _ctbs | ||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.C478 2012 |
| 100 |
_aChattopadhyay, Amitava _98162 _eauthor |
||
| 245 | 1 | 4 |
_aThe new emerging market multinationals _b:four strategies for disrupting markets and building brands _c/ Amitava Chattopadhyay, Rajeev Batra, with Aysegul Ozsomer. |
| 260 |
_aNew York, NY : _bMcGraw-Hill, _c2012. |
||
| 300 |
_axii, 335 pages ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 303-320) and index. | ||
| 505 | _aChoosing consumer segments and expanding internationally — Strategic competency building — International expansion through acquisitions — Brand-building strategies and road map — Building brand awareness on limited budgets — Building perceptions of high quality, leadership, and trust — Global brand associations and architecture — Managing a global or regional brand. | ||
| 520 | _aBreakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. | ||
| 526 | _aMSc International Business: Unit 1. Issues And Trends in International Business | ||
| 650 | 0 |
_aBranding (Marketing) _96284 |
|
| 650 | 0 |
_aStrategic planning _93573 |
|
| 700 |
_aBatra, Rajeev _98161 _eauthor |
||
| 700 |
_aOzsomer, Aysegul _924164 _eauthor |
||
| 942 | _2lcc | ||
| 999 |
_c1585 _d1585 |
||