| 000 | 02376nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 1593 | ||
| 008 | 230305s2014 xx 000 0 und d | ||
| 020 | _a9780241184837 | ||
| 020 | _a9781494277536 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 050 |
_aHF5415.153 _b.E93 2014 |
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| 100 |
_aEyal, Nir _98238 _eauthor |
||
| 245 | 0 |
_aHooked _b: how to build habit-forming products _c/ Nir Eyal with Ryan Hoover. |
|
| 260 |
_aNew York, NY : _bPortfolio Penguin, _c2014. |
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| 300 | _a 242 pages : illustrations (black and white) ; 21 cm. | ||
| 504 | _aIncludes bibliographical references (pages 225-242). | ||
| 505 | _aThe habit zone — Trigger — Action — Variable reward — Investment — What are you going to do with this? — Case study : the Bible app — Habit testing and where to look for habit-forming opportunities. | ||
| 520 | _aWhy do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model — a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder — not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and rivetin examples from the iPhone to Twitter; Pinterest and the Bible APP. | ||
| 590 | _bVista previa disponible en Google Books | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aConsumer behavior _9997 |
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| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aConsumer behavior _xPsychology |
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| 653 | _aBibliography B3 DM - eCommerce Fundamentals | ||
| 700 |
_aHoover, Ryan _eauthor _98237 |
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| 942 | _2lcc | ||
| 999 |
_c1603 _d1603 |
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| 655 | _aConsumer behavior -- Textbooks | ||