000			03092nam a2200349Ia 4500
001			2746
008			230305s2019 xx 000 0 und d
020			_a9781119484066
043			_aen_UK
041			_aeng
245		0	_aAI for marketing and product innovation
260			_a _bWiley, _c2019
300			_axxiv, 240 pages : illustrations ; 24 cm
500			_apowerful new tools for predicting trends, connecting with customers, and closing sales
505			_aMajor Challenges Facing Marketers Today _rIntroductory Concepts for Artificial Intelligence and Machine Learning for Marketing-- _rPredicting Using Big Data - Intuition Behind Neural Networks and Deep Learning-- _rSegmenting Customers and Markets - Intuition Behind Clustering Classification, and Language Analysis-- _rIdentifying What Matters Most - Intuition Behind Principal Components, Factors, and Optimization-- _rCore Algorithms of Artificial Intelligence and Machine Learning Relevant for Marketing-- _rMarketing and Innovation Data Sources and Cleanup of Data-- _rApplications for Product Innovation-- _rApplications for Pricing Dynamics-- _rApplications for Promotions and Offers-- _rApplications for Customer Segmentation-- _rApplications for Brand Development, Tracking, and Naming-- _rApplications for Creative Storytelling and Advertising-- _rThe Future of AI-enabled Marketing, and Planning for-- _rNext- Generation Creative and Research Agency Models.--
520			_a'AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here--whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the 'what' to show you the 'how': How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.'--Publisher's description.
590			_bIncludes index.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aMarketing _xTechnological innovations _91127
650		0	_aArtificial Intelligence _914147
650			_aMachine learning _91129
650		0	_aMarketing _xTechnological innovations _91127
650			_a _912
700			_aPradeep, A. K. _eAuthor
902			_a543
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781119484066.jpg
912			_a2019-01-01
942			_a1
953			_d2020-01-15 18:01:49
999			_c161 _d161