| 000 | 01394nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 1612 | ||
| 008 | 230305s2003 xx 000 0 und d | ||
| 020 | _a9780333921951 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 245 | 0 | _aBusiness to business marketing | |
| 260 |
_bPalgrave Macmillan, _c2003 |
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| 300 | _axviii + 469 p. ; 25 cm | ||
| 500 | _astrategies and implementation | ||
| 520 | _aThis volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings. | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aIndustrial marketing _92314 |
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| 650 | 0 |
_aIndustrial marketing _xManagement _99255 |
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| 650 | 0 |
_aMarketing _xPlanning _99390 |
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| 653 | _aBibliography MSc - Marketing Management: Account-Based Marketing | ||
| 700 |
_aNaudé, Peter _eAuthor _98264 |
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| 700 |
_aMichel, Daniel _eAuthor _91825 |
||
| 700 |
_aSalle, Robert _eAuthor _91826 |
||
| 700 |
_aValla, Jean-Paul _eAuthor _91824 |
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| 856 | _uhttps://books.google.es/books?id=cCvcCwAAQBAJ&lpg=PR4&dq=business%20to%20business%20marketing%20daniel%20michel&hl=es&pg=PR4#v=onepage&q=business%20to%20business%20marketing%20daniel%20michel&f=false | ||
| 902 | _a391 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
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| 999 |
_c1615 _d1615 |
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