| 000 | 02358nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 1631 | ||
| 008 | 230305s2014 xx 000 0 und d | ||
| 020 | _a9780415898331 | ||
| 041 | _aeng | ||
| 245 | 0 | _aSegmentation, revenue management, and pricing analytics | |
| 260 |
_a _bRoutledge, _c2014 |
||
| 300 | _ax + 255 p. ; 25 cm | ||
| 505 | _aPreface 1. The Ideas Behind Customer Segmentation 2. Forecasting 3. Promotion Forecasting 4. Capacity-Based Revenue Management 5. Un-Constraining 6. The Practice of Pricing Analytics 7. Dynamic and Markdown Pricing 8. Pricing in Business-to-Business Environments 9. Customer Behavior Aspects of Pricing. Appendix A: Logistics Regression. Appendix B: Pricing Analytics Using R. | ||
| 520 | _a'The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.' | ||
| 630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
||
| 650 |
_aSegmentación _98283 |
||
| 650 |
_a Precio _9857 |
||
| 650 |
_a Beneficios _91656 |
||
| 650 |
_a Cliente _921021 |
||
| 650 |
_a B2B _98284 |
||
| 650 |
_a Business to Business _98285 |
||
| 650 |
_a Analítica _98286 |
||
| 700 |
_aFerguson, Mark _eAuthor _98287 |
||
| 700 |
_aBodea, Tudor _eAuthor _98288 |
||
| 856 | _uhttps://books.google.es/books?id=YvYjAwAAQBAJ&lpg=PR1&dq=segmentation%2C%20revenue&hl=es&pg=PR1#v=onepage&q=segmentation,%20revenue&f=false | ||
| 902 | _a649 | ||
| 905 | _am | ||
| 912 | _a2014-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2016-10-21 16:44:48 | ||
| 999 |
_c1622 _d1622 |
||