| 000 | 01242nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 1672 | ||
| 008 | 230305s2004 xx 000 0 und d | ||
| 020 | _a9780273686798 | ||
| 041 | _aeng | ||
| 245 | 0 | _aMarketing planning | |
| 260 |
_a _bPearson Education, _c2004 |
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| 300 | _axxii + 379 p. ; 25 cm | ||
| 500 | _aprinciples into practice | ||
| 520 | _aThis new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in Action extended examples. Students can sharpen their marketing skills by studying the detailed sample marketing plan in Appendix 1 and gain hands-on experience in developing marketing plans using the Marketing Plan Pro software included with this text. | ||
| 590 | _bIncludes bibliographical references and index. | ||
| 630 |
_aHF COMMERCE _914 |
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| 650 | 0 |
_aMarketing _xManagement _99256 |
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| 650 |
_a _912 |
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| 700 |
_aWood, Marian Burk, _eAuthor |
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| 902 | _a360 | ||
| 905 | _am | ||
| 912 | _a2004-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2016-11-29 17:33:29 | ||
| 999 |
_c1638 _d1638 |
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