000			01918nam a2200397Ia 4500
001			1709
008			230305s2014 xx 000 0 und d
020			_a9780062215673
043			_aen_UK
041			_aeng
245		0	_aAbsolute value
260			_a _bHarperCollins, _c2014
300			_axv + 232 p. ; 23 cm
500			_awhat really influences customers in the age of (nearly) perfect information
505			_aIncludes index.
520			_aI. THE SHIFT FROM RELATIVE TO ABSOLUTE ; 1. From relative to absolute ; 2. The decline of 'irrationality' ; 3. New patterns in consumer decision making ; 4. Why we're bullish about absolute values ; II. HOW MARKETING CHANGES FOREVER ; 5. When brands mean less ; 6. Satisfaction, loyalty, and the future of past experience ; 7. Absolute diffusion: from Pinehurst to Pinterest ; 8. Pointless positioning and persuasion ; III. A NEW FRAMEWORK ; 9. The influence mix ; 10. Communication: match your customers' influence mix ; 11. Market research: from predicting to tracking ; 12. Segment evolution: from susceptible to savvy ; 13. The future of the absolute ; 14. Absolute business: a final word
590			_bPreview available on Google Books (link)
630			_aHF COMMERCE _914
650			_aConsumer _91641
650			_a Sales _920525
650		0	_aMarketing _91020
650		0	_aBranding (Marketing) _96284
650			_a Client _92556
650			_a Persuasion _965
650		0	_aMarketing _91020
650			_a Research _98394
700			_aRosen, Emanuel, _eAuthor
700			_aSimonson, Itamar, _eAuthor
856			_uhttps://books.google.es/books?id=5TsHAQAAQBAJ&printsec=frontcover&dq=absolute+value+simonson&hl=ca&sa=X&ved=0ahUKEwidnImG4IrRAhXG1xoKHea7Cg0Q6AEILjAB#v=onepage&q=absolute%20value%20simonson&f=false
902			_a558
905			_am
912			_a2014-01-01
942			_a1
953			_d2016-12-23 17:38:37
999			_c1664 _d1664