000			02747nam a2200289Ia 4500
001			1712
008			230305s2013 xx 000 0 und d
020			_a9780273727644
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aEssentials of marketing
250			_a3ª ed
260			_bPearson Prentice Hall, _c2013
300			_axvi + 608 p. ; 27 cm
505			_aMarketing dynamics _rThe European marketing environment-- _rBuyer behaviour-- _rSegmenting markets-- _rMarketing information and research-- _rProduct-- _rPrice-- _rPlace-- _rPromotion : integrated marketing communication-- _rPromotion : advertising and sales promotion-- _rPromotion : direct and digital marketing-- _rPromotion : personal selling, PR, and sponsorship-- _rMarketing strategy and planning-- _rServices and non-profit marketing.--
520			_aLike Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. ; ; This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. ; ; ; ; These are the steps you need to take: ; ; 1. Make sure that your lecturer is already using the system ; ; Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. ; ; 2. Check whether an access card has been included with the book at a reduced cost ; ; If it has, it will be on the inside back cover of the book. ; ; 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273727729) ; ; 4. If your lecturer is using the MyLab and you would like to purchase the product... ; ; Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme.
590			_bIncludes bibliographical references and index.
630			_aHF COMMERCE _914
650			_aMarketing.
700			_aPettitt, Stephen _eAuthor _92537
700			_aBrassington, Frances _eAuthor _92538
902			_a397
905			_am
942			_a1 _2ddc
999			_c1667 _d1667