| 000 | 01734nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 1743 | ||
| 008 | 230305s2013 xx 000 0 und d | ||
| 020 | _a9781405150606 | ||
| 041 | _aeng | ||
| 245 | 0 | _aFashion marketing communications | |
| 260 |
_a _bWiley, _c2013 |
||
| 300 | _axi + 203 p. ; 24 cm | ||
| 505 |
_aIntroduction _rMarketing strategy-- _rTools and media channels-- _rThe power of magazines-- _rThe role of public relations-- _rCelebrity-- _rThe retail fashion store environment-- _rTrade marketing communications-- _rInternational fashion marketing communications-- _rRegulatory frameworks-- _rAssessing the effectiveness of fashion marketing communications-- _rFuture directions in fashion marketing communications.-- |
||
| 520 | _a'Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness'--P. [4] of cover. | ||
| 630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
||
| 650 |
_aFashion merchandising _98540 |
||
| 650 | 0 |
_aCommunication in marketing _92094 |
|
| 650 | 0 |
_aBusiness communication _94067 |
|
| 650 |
_a _912 |
||
| 700 |
_aLea-Greenwood, Gaynor, _eAuthor |
||
| 856 | _uhttps://books.google.es/books?id=oKtA71-oBlAC&printsec=frontcover&dq=fashion+marketing+communications&hl=ca&sa=X&redir_esc=y#v=onepage&q=fashion%20marketing%20communications&f=false | ||
| 902 | _a460 | ||
| 905 | _am | ||
| 912 | _a2013-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2017-03-17 17:56:45 | ||
| 999 |
_c1697 _d1697 |
||