000			05515nam a2200445Ia 4500
001			1747
008			230305s2014 xx 000 0 und d
020			_a9781452261072
043			_aen_UK
041			_aeng
245		0	_aControversies in contemporary advertising
260			_aLos Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne _bSAGE, _c2014
300			_axvii + 310 p. ; 24 cm
505			_aAdvertising, its supporters, and its critics _rWhat is advertising?-- _rWho is involved in the advertising process?-- _rAdvertising's roles in society-- _rThe role of critics in society-- _rHow to evaluate criticisms of advertising-- _rResponding to criticisms of advertising-- _rSummary-- _rAre goods bad? : living in a consumer culture-- _rThe consumer culture-- _rAdvertising : informational and transformational-- _rActive and passive consumers-- _rSummary-- _rThe Chinese Wall : advertising and mass media-- _rFunctions of the mass media-- _rExamining the Chinese Wall-- _rMass media's influence on advertising-- _rSummary-- _rChecks and balances : government and self-regulation of advertising-- _rAdvertising regulation in context-- _rAdvertising and the First Amendment-- _rAdvertising and the Federal Trade Commission-- _rAdvertising and self-regulation-- _rThe advertising agency and legislation-- _rSummary-- _rBeyond subliminal : the pervasiveness of persuasion-- _rPersuasive content and subliminal messages-- _rProduct placement-- _rIntended effects-- _rUnintended effects-- _rThinking about product placement-- _rSummary-- _rAdvertising choices : influences of stereotypes and taste-- _rStereotypes in advertising-- _rHow stereotypes work-- _rSensitivity, taste, and advertising-- _rChoices in advertising-- _rSummary-- _rCats and dogs on Venus and Mars : gender and advertising-- _rGender and information processing-- _rGender and stereotypes-- _rIntended effects-- _rUnintended effects-- _rAdvertising's responsibilities to men and women-- _rSummary-- _rThe melting pot? : advertising portrayals of Asians, African Americans, and Hispanics-- _rMinorities in the United States-- _rMarketing and advertising to minorities-- _rPortrayals of ethnic groups-- _rIntended effects-- _rUnintended effects-- _rAdvertising, minorities, and the future-- _rSummary-- _rOlder and better? : elders and advertising-- _rThe third age in American culture-- _rThe youth bias in American advertising-- _rElders in advertising-- _rIntended effects-- _rUnintended effects-- _rThe future and the coming demographic shift-- _rConsiderations in advertising to elders-- _rSummary-- _rGetting older younger : children and advertising-- _rChildren and brands-- _rChildren as vulnerable consumers-- _rChildren, advertising, and the learning process-- _rRegulation of advertising directed to children-- _rCriticisms of advertising directed to children-- _rIntended effects-- _rUnintended effects-- _rHow to approach advertising to children-- _rThe future-- _rSummary-- _rThe vice squad : advertising controversial products-- _rThe nature of controversial products-- _rTo ban or not to ban controversial advertising?-- _rApproaches to controversial advertising-- _rSummary-- _rTwo of a kind? : tobacco and alcohol advertising-- _rRegulation of tobacco and alcohol advertising-- _rCriticisms of tobacco and alcohol advertising-- _rIndustry responses-- _rSummary-- _rDoctor's orders : advertising prescription drugs-- _rHistory of DTC advertising-- _rThe current FDA guidelines for DTC brand advertising-- _rIntended effects-- _rUnintended effects-- _rDoing DTC advertising-- _rThe future-- _rSummary-- _rWe the people : political advertising-- _rDefinitions of political advertising-- _rThe role of political advertising-- _rThe process of political advertising-- _rIntended effects-- _rUnintended effects-- _rThe future (is now)-- _rDoing political advertising-- _rSummary-- _rReally good goods? : socially responsible advertising-- _rCorporate images and values-- _rSocially responsible advertising-- _rToday's increase in socially responsible messages-- _rIntended effects-- _rUnintended effects-- _rCreating socially responsible advertising-- _rThe future-- _rSummary-- _rThe bleeding edge : online advertising-- _rThe growth of the Internet-- _rThe Internet today-- _rComparing online and traditional advertising-- _rTypes of online advertising-- _rRegulation of the Internet-- _rIntended effects-- _rUnintended effects-- _rDoing online advertising-- _rThe future-- _rSummary-- _rAdvertising : agencies, values, and the commons' dilemma-- _rPutting into practice-- _rAgencies and advertising-- _rConclusion.--
630			_aHF COMMERCE _914
650			_aPublicidad _93842
650			_a Consumo _920968
650			_a Persuasión _920928
650			_a Género _98549
650			_a Estereotipos _98550
650			_a Raza _98551
650			_a Orientación sexual _98552
650			_a Edad _98553
650			_a Niños _98554
650			_a Tabaco _98555
650			_a Alcohol _98556
650			_a Medicamento _98557
650			_a Política _92460
650			_a Responsabilidad social _94362
650			_a Publicidad online _98558
650			_a Ética _921016
700			_aSheehan, Kim Bartel, _eAuthor
856			_uhttps://books.google.es/books?id=cjoXBAAAQBAJ&printsec=frontcover&dq=controversies+in+contemporary+advertising+sheehan&hl=ca&sa=X&ved=0ahUKEwifkYb7wurSAhWn6YMKHT8TC7EQ6AEIHjAA#v=onepage&q=controversies%20in%20contemporary%20advertising%20sheehan&f=false
902			_a404
905			_am
912			_a2014-01-01
942			_a1
953			_d2017-03-22 17:24:14
999			_c1701 _d1701