| 000 | 01413nam a2200445Ia 4500 | ||
|---|---|---|---|
| 001 | 172 | ||
| 008 | 230305s1989 xx 000 0 und d | ||
| 020 | _a9782876910799 | ||
| 040 | _cTBS | ||
| 041 | _afre | ||
| 043 | _aen_UK | ||
| 245 | 0 | _aGuérilla marketing | |
| 260 |
_bFirst, _c1989 |
||
| 300 | _a222 p. ; 22 cm | ||
| 490 | _aBusinessman | ||
| 500 | _astratégies, tactiques et armes nouvelles pour assurer de gros bénéfices à votre entreprise | ||
| 590 | _bBook kindly lent to ESEC by the professor Jean-Philippe Charles. Preview of the English version available on Google Books (link) | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aMarketing _91020 |
|
| 650 | 0 |
_aDirect marketing _95026 |
|
| 650 | 0 |
_aProduct differentiation _91226 |
|
| 650 |
_a Publicité _91149 |
||
| 650 | 0 |
_a Media _91199 |
|
| 650 |
_a Commercial _91194 |
||
| 650 |
_a PME _91195 |
||
| 650 | _a Relation Client. | ||
| 650 | 0 |
_aDirect marketing _95026 |
|
| 650 | 0 |
_aProduct differentiation _91226 |
|
| 650 | 0 |
_aAdvertising _92839 |
|
| 650 | 0 |
_a Media _91199 |
|
| 650 |
_a Salesperson _91200 |
||
| 650 |
_a SMEs _91201 |
||
| 650 | _a Customer Relations. | ||
| 700 |
_aLevinson, Jay Conrad _eAuthor _91203 |
||
| 856 | _uhttp://books.google.com/books?id=jt0p6P3lw0QC&printsec=frontcover&dq=gu%C3%A9rrilla+marketing&cd=8#v=onepage&q=&f=false | ||
| 902 | _a397 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
||
| 999 |
_c171 _d171 |
||