| 000 | 00708nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 1755 | ||
| 008 | 230305s2002 xx 000 0 und d | ||
| 020 | _a9780256214765 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 245 | 0 | _aIMC | |
| 260 |
_bMcGraw-Hill, _c2002 |
||
| 300 | _axxxii + 783 p. ; 28 cm | ||
| 500 | _ausing advertising and promotion to build brands | ||
| 505 | _aContiene un glosario e índice. | ||
| 650 |
_aMarca _91551 |
||
| 650 | 0 |
_aMarketing _91020 |
|
| 650 |
_a Gestión _920833 |
||
| 650 |
_a Publicidad _921199 |
||
| 650 |
_a IMC _98591 |
||
| 650 |
_a Comunicación _920366 |
||
| 700 |
_aDuncan, Tom, _eAuthor |
||
| 902 | _a458 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
||
| 999 |
_c1710 _d1710 |
||