000			01747nam a2200301Ia 4500
001			1785
008			230305s2015 xx 000 0 und d
020			_a9780349406749
043			_aen_UK
041			_aeng
245		4	_aThe practitioner's guide to product management
260			_a _bPiatkus, _c2015
300			_ax + 195 p. ; 23 cm
505			_aIncludes bibliographical references and index. _rTOC:-- _rChapter 1: Balancing the Three Rings-- _rChapter 2: Knowing the Customers Better Than They Know Themselves-- _rChapter 3: You're Actually Managing People, Not Products-- _rChapter 4: The Fine Line Between Success and Failure-- _rChapter 5: Tender Loving Care of Time--
520			_aDid you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? ; Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.
630			_aHF COMMERCE _914
650		0	_aProduct management _92370
650		0	_aEntrepreneurship _9570
650			_a _912
700			_aBusuttil, Jock, _eAuthor
856			_uhttps://books.google.es/books?id=Xa0GBAAAQBAJ&pg=PT6&dq=product+management+busutill&hl=ca&sa=X&redir_esc=y#v=onepage&q=product%20management%20busutill&f=false
902			_a588
905			_am
912			_a2015-01-01
942			_a1
953			_d2017-05-24 12:55:29
999			_c1739 _d1739