000			01844nam a2200301Ia 4500
001			1791
008			230305s2019 xx 000 0 und d
020			_a9789063695316
040			_cTBS
041			_aeng
043			_aes_ES
245		0	_aHidden persuasion
260			_bBIS Publishers, _c2019
300			_a191 pages : illustrations (chiefly color) : 25 cm.
500			_a33 psychological influence techniques in advertising
520			_aVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages.
630			_aHF COMMERCE _914
650		0	_aAdvertising _xPsychological aspects _92226
650		0	_aPersuasion (Psychology) _94289
650			_aVisual communication _98714
700			_aVan Baaren, Rick, _eAuthor
700			_aAndrews, Marc, _eAuthor
700			_aVan Leeuwen, Matthijs, _eAuthor
902			_a882
905			_am
942			_a1 _2ddc
999			_c1745 _d1745