000			03661cam a2200361 i 4500
001			a19166715
003			SIRSI
005			20240910124922.0
008			160512t20162016nju b 001 0 eng d
010			_a2016941560
020			_a9780134434957
035			_a(OCoLC)927383612
040			_ctbs
041			_aeng
042			_alccopycat
050	0	0	_aHG5993 _b.S49 2016
100			_aSheth, Jagdish N. _eauthor _921402
245	1	0	_aBreakout strategies for emerging markets _b: business and marketing tactics for achieving growth _c/ Jagdish N. Sheth, Mona Sinha, Reshma Shah.
260			_aOld Tappan, NJ : _bPearson Education, _c2016.
300			_axiii, 237 pages ; _c24 cm
504			_aIncludes bibliographical references and index.
505			_a1. Converting nonusers to users — 2. Creating functional fusion — 3. Designing cultural fusion — 4. Democratizing the offer — 5. Upscaling the offer — 6. Managing reach — 7. Reinventing reach — 8. Building brand identity — 9. Engaging stakeholders — 10. Connecting the dots.
520			_aHow big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more.
526			_aMSc International Business: Unit 1. Issues And Trends in International Business
650		0	_aInvestments _zDeveloping countries _98741
650		0	_aEconomic history _95315
650		0	_aInvestments _94693
651		0	_aDeveloping countries _xEconomic conditions _924163
651		0	_aDeveloping countries _923880
700			_aSinha, Mona _eauthor _921403
700			_aShah, Reshma _d1964- _eauthor _921401
942			_2lcc
999			_c1749 _d1749