000			02393nam a2200337Ia 4500
001			1799
008			230305s2017 xx 000 0 und d
020			_a9781543286007
041			_aeng
245		0	_aMarketing the luxury of interior design
260			_a _bUnity Marketing, _c2017
300			_a163 p. ; 23 cm
520			_aThe traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering complimentary design services (Ethan Allen, Pottery Barn, West Elm), and emerging new-age internet retailers and services (Wayfair.com, Havenly.com). Complicating matters further, consumers are increasingly taking a do-it-yourself approach to home design and decorating challenges, encouraged by HGTV and other sources of information that portray a oversimplified and unrealistic picture of home improvement projects. Designers dedicated to providing customized, professional interior design services need new marketing strategies to succeed in today's competitive and complex market. To win in this new marketplace, designers must be exceptional marketers as well as exceptional designers. This book is a designer's guide to marketing success. Based upon research that author Pam Danziger, president of Unity Marketing, is known for, this book identifies the best clients for interior designer services and reveals how to reach the target customer with branding and marketing that connects. With a foreword by Cary Kravet, President and CEO of Kravet Inc., a leader in to-the-trade design resources, this book helps prepare interior designers to be more proficient and effective marketers as they confront today's changing market for professional interior design services.
630			_aINDUSTRIAL & SERVICES SECTOR _97146
650			_aInterior design _98763
650			_a Retailers _98764
650			_a Sophisticated design resources _98765
650		0	_aConsumers _98766
650			_a Customized _98767
650			_a Professional interior Marketers _98768
650		0	_aMarketing _91020
650			_a Target customer _98769
650		0	_aBranding (Marketing) _96284
700			_aDanziger, Pamela N., _eAuthor
902			_a331
905			_am
912			_a2017-01-01
942			_a1
953			_d2017-06-28 13:13:36
999			_c1754 _d1754