000			01567nam a2200301Ia 4500
001			1804
008			230305s2008 xx 000 0 und d
020			_a9782940373680
041			_aeng
245		0	_aCopywriting
260			_a _bAva Publishing, _c2008
300			_a176 p. ; 23 cm
490			_aBasics Advertising; _v1
520			_aBasics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. --From publisher's description.
590			_bIncludes bibliographical references (p. 173) ;
630			_aHF COMMERCE _914
650		0	_aAdvertising _92839
650			_aBUSINESS & ECONOMICS _x Promotion _98787
650			_a _912
700			_aBowdery, Rob, _eAuthor
856			_uhttps://books.google.es/books?id=QWlC0pnk1IcC&printsec=frontcover&dq=basics+advertising+copywriting&hl=ca&sa=X&redir_esc=y#v=onepage&q=basics%20advertising%20copywriting&f=false
902			_a392
905			_am
912			_a2008-01-01
942			_a1
953			_d2017-06-29 11:45:11
999			_c1759 _d1759