| 000 | 00789nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 1805 | ||
| 008 | 230305s2011 xx 000 0 und d | ||
| 020 | _a9782940411504 | ||
| 041 | _aeng | ||
| 245 | 0 | _aIdeation | |
| 260 |
_a _bAva Publishing, _c2011 |
||
| 300 | _a184 p. ; 23 cm | ||
| 490 |
_aBasics Advertising; _v3 |
||
| 505 | _aContiene bibliografía y glosario. Incluye un índice. | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 |
_a Publicidad _921199 |
||
| 650 |
_a Idea _91050 |
||
| 650 |
_a Creatividad _9917 |
||
| 650 |
_a Proceso creativo _98789 |
||
| 650 |
_a Metodología _94795 |
||
| 650 | 0 |
_aMarketing _91020 |
|
| 700 |
_aMahon, Nik, _eAuthor |
||
| 902 | _a404 | ||
| 905 | _am | ||
| 912 | _a2011-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2017-06-29 11:56:27 | ||
| 999 |
_c1760 _d1760 |
||