000			02811nam a2200325Ia 4500
001			1807
008			230305s2014 xx 000 0 und d
020			_a9780071823937
043			_aes_ES
041			_aeng
245		4	_aThe power of visual storytelling
260			_a _bMcGraw-Hill, _c2014
300			_a221 p. ; 23 cm
500			_ahow to use visuals, videos, and social media to market your brand
505			_aForeword / by Dan Roam _rIntroduction-- _rThe rise of visual storytelling-- _rTypes, tips, and tactics of visual marketing-- _rThe power of the platform : visual storytelling on social networks-- _rDeveloping a visual storytelling roadmap : from strategy to implementation-- _rReal-time marketing in a visual world.--
520			_aAttention is the new commodity. Visual Storytelling is the new currency. ; Human brain processes visuals 60,000x faster than text. ; Web posts with visuals drive up to 180% more engagement than those without. ; Viewers spend 100% more time on web pages with videos. ; Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. ; ; "This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!" ; ?Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook ; ; "A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling." ; ?Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple ; ; "The Power of Visual Storytelling is the new marketing bible!" ; ?Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel ; ; "If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million." ; ?Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
630			_aHF COMMERCE _914
650		0	_aViral marketing _98791
650		0	_aInternet marketing _91133
650			_a _912
700			_aGioglio, Jessica, _eAuthor
700			_aWalter, Ekaterina, _eAuthor
856			_uhttps://books.google.es/books?id=HmjOAgAAQBAJ&printsec=frontcover&dq=the+power+of+visual+storytelling+walter&hl=ca&sa=X&ved=0ahUKEwj9wpih-eLUAhUNahoKHZPeCsEQ6AEIJjAA#v=onepage&q=the%20power%20of%20visual%20storytelling%20walter&f=false
902			_a346
905			_am
912			_a2014-01-01
942			_a1
953			_d2017-06-29 13:27:56
999			_c1762 _d1762