000			02655nam a2200253Ia 4500
001			1816
008			230305s2010 xx 000 0 und d
020			_a9780415558426
040			_cTBS
041			_aeng
043			_aen_UK
050			_aP90 _b.B6764 2010
100			_aBranston, Gill _921427 _eauthor
245		4	_aThe media student's book _c/ Gill Branston with Roy Stafford.
250			_aFifth edition.
260			_bLondon ; New York, NY : Routledge, 2010.
300			_axxv, 457 pages : illustrations (chiefly color) ; 25 cm.
505			_aIntroduction — pt. 1. Key concepts — 1. Approaching media texts — 2. Narratives —3. Genres and other classifications — 4. Representations — 5. Globalization — 6. Ideologies and discourses — 7. Media as business — pt. 2. Debates — 8. ‘New media’ in a ‘new world’? — 9. The future of television — 10. Regulation now — 11. Debating advertising, branding and celebrity — 12. News and its futures — 13. Documentary and ‘reality’ debates — 14. From ‘audience’ to ‘users’ — pt. 3. Research methods and references — 15. Research : skills and methods.
520			_aThe Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; new media in a new world?; the future of televisión; regulation now; debating advertising, branding and celebrity; news and its futures; documentary and ‘reality’ debates; from ‘audience’ to ‘users’; research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include: Slumdog Millionaire, online access for film and music, CSI and detective fictions, Let the Right One In and The Orphanage, PBS, BBC and HBO, images of migration, The Age of Stupid and climate change politics.
650		0	_aMass media _95003
653			_aBibliography B3 ELEC - Communicating for Influence
700			_aStafford, Roy _eauthor _921426
942			_2lcc
999			_c1771 _d1771