000			02973nam a2200361Ia 4500
001			1838
008			230305s9999 xx 000 0 und d
020			_a9781585421398
040			_cTBS
041			_aeng
043			_aes_ES
050			_aHD59.6.U6 _bR35 2002
100			_aRampton, Sheldon _d1957- _921452 _eauthor
245		0	_aTrust us, we're experts! _b: how industry manipulates science and gambles with your future _c/ Sheldon Rampton and John Stauber.
260			_aNew York : Jeremy P. Tarcher/Putnam, 2002.
262			_bPenguin Putnam Inc.
300			_a360 pages ; 21 cm.
504			_aIncludes bibliographical references (p.321-354) and index.
520			_aThe authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there’s too much information out there and not enough hours in a day to sort it all out. We should stop trusting them right this second. In their new book Trust Us, We’re Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of “independent experts.” Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say—preferably in an “objective” format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their “opinions.”
650		0	_aIndustrial publicity _xCorrupt practices _zUnited States _98887
650		0	_aCorporations _xPublic relations _xCorrupt practices _zUnited States _98888
650		0	_aPublic relations firms _xCorrupt practices _zUnited States _98889
650		0	_aPublic relations consultants _xCorrupt practices _zUnited States _923491
650		0	_aExpertise _xCorrupt practices _zUnited States _923492
650		0	_aEndorsements in advertising _xCorrupt practices _zUnited States _98890
650		0	_aDeceptive advertising _zUnited States _923493
650		0	_aRisk perception _zUnited States _98892
650		0	_aConsumer protection _zUnited States _98893
650		0	_aBusiness ethics _zUnited States _923494
653			_aBibliography B3 ELEC - Communicating for Influence
700			_aStauber, John _eauthor _921451
942			_2lcc
999			_c1794 _d1794