000			02141nam a2200301Ia 4500
001			1845
008			230305s2015 xx 000 0 und d
020			_a9781939447722
041			_aeng
245		0	_aAsk
260			_a _bDunham Books, _c2015
300			_a160 p. ; 21 cm.
500			_aThe counterintuitive online method to discover exactly what your customers want to buy... create a mass of raving fans... and take any business to the next level
505			_apt. 1. Ask: the story. You: who, what, & why _rStrange questions ... and strange answers-- _rThe discovery-- _rMy crisis-- _rWorking hard for the dream-- _rAn unexpected twist-- _rThe letter-- _rStanding on the shoulders of giants-- _rTaking the leap-- _rThings finally come together-- _rpt. 2. Ask: the methodology. Getting started: how to read the Ask formula methodology-- _rThe process: prepare, persuade, segment, prescrie, profit, pivot-- _rPrepare: the deep dive survey-- _rPersuade: the prospect self-discovery landing page-- _rSegment: the micro-commitment bucket survey-- _rPrescribe: the post-survey sales prescription-- _rProfit: the profit maximization upsell sequence-- _rPivot: the email follow-up feedback loop-- _rCase study #1: tennis training, zero to -- _250,000 in 6 months -- Case study #2: water ionizer market, _750,000 in 5 days -- Why: the reason for writing this book -- Next steps: now it's your turn to Ask.
520			_aWhen it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.
630			_aHF COMMERCE _914
650		0	_aInternet marketing _91133
650		0	_aDirect marketing _95026
650		0	_aSocial media _91729
650			_a _912
700			_aLevesque, Ryan, _eAuthor
902			_a346
905			_am
912			_a2015-01-01
942			_a1
953			_d2017-10-11 17:29:02
999			_c1797 _d1797