000			01922nam a2200289Ia 4500
001			1870
008			230305s2002 xx 000 0 und d
020			_a9780471486640
040			_cTBS
041			_aeng
245		0	_aProject marketing
260			_bWiley, _c2002
300			_a223 p. ; 24 cm.
500			_abeyond competitive bidding
520			_aProject Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. The book provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aProject management _91664
650		0	_aMarketing _91020
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
700			_aCova, Bernard, _eAuthor
700			_aSalle, Robert _eAuthor _91826
700			_aGhauri, Pervez N. _eAuthor
902			_a600
905			_am
942			_a1 _2ddc
999			_c1822 _d1822