000			01920nam a2200349Ia 4500
001			1876
008			230305s2012 xx 000 0 und d
020			_a9780170191548
041			_aeng
245		0	_aIntegrated marketing communications
250			_a3a ed
260			_a _bCengage Learning, _c2012
300			_a424 p. ; 28 cm.
500			_a3rd asia pacific edition
505			_a pt. 1. The marketing communication process: a Conceptual Framework -- _rCh. 1. Integrated marketing communications and brand equity enhancement ---- _rCh. 2. The communication process ---- _rCh. 3. Persuasion in marketing communications ---- _rCh. 4. Market segmentation and brand positioning ---- _rpt. 2. Advertising management ---- _rCh. 5. Advertising management ---- _rCh. 6. Advertising strategy and implementation ---- _rpt. 3. Media strategies ---- _rCh. 7. Broadcast media ---- _rCh. 8. Print and support media ---- _rCh. 9. Digital marketing ---- _rCh. 10. Media planning and analysis ---- _rpt. 4. Elements of integrated marketing communications ---- _rCh. 11. Direct marketing ---- _rCh. 12. Sales promotion ---- _rCh. 13. Marketing public relations and sponsorship marketing ---- _rCh. 14. Personal selling ---- _rCh. 15. Evaluating advertising effectiveness.--
520			_aThis 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment
630			_aHF COMMERCE _914
650		0	_aCommunication in marketing _xPacific Area _99021
650		0	_aSales promotion _96625
650		0	_aMarketing _xPacific Area _99023
650			_a _912
700			_aShimp, Terence A., _eAuthor
700			_aChitty, William, _eAuthor
700			_aBarker, Nigel, _eAuthor
700			_aValos, Michael, _eAuthor
902			_a564
905			_am
912			_a2012-01-01
942			_a1
953			_d2017-11-13 15:12:29
999			_c1828 _d1828