000			01567nam a2200313Ia 4500
001			1879
008			230305s2012 xx 000 0 und d
020			_a9788131731635
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aBusiness market management (B2B)
250			_a3a ed
260			_bPearson Education, _c2012
300			_a470 p. ; 24 cm.
500			_aunderstanding, creating, and delivering value
520			_aAnderson builds the book around a framework of understanding, creating, and delivering value. ; The third edition of this text retains the framework for understanding, delivering, and creating value that was established in the first edition, giving the readers a framework for understanding the topic. ; Viewed from an international perspective-rather than a purely American one-Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.
630			_aHF COMMERCE _914
650		0	_aIndustrial marketing _92314
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
700			_aSeshadri, D.V.R., _eAuthor
700			_aAnderson, James C., _eAuthor
700			_aNarus, James A., _eAuthor
700			_aNarayandas, Das, _eAuthor
902			_a391
905			_am
942			_a1 _2ddc
999			_c1831 _d1831