000			02077nam a2200301Ia 4500
001			1934
008			230305s2010 xx 000 0 und d
020			_a9781861527691
040			_cTBS
041			_aeng
245		0	_aUnderstanding business marketing and purchasing
250			_a3a ed
260			_bCengage Learning, _c2010
300			_a488 p. ; 25 cm
500			_aan interaction approach
520			_aThis book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.
590			_bIncludes bibliographical references.
630			_aHF COMMERCE _914
650		0	_aIndustrial marketing _xManagement _99255
650		0	_aIndustrial management _920469
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
700			_aFord, David, _eAuthor
856			_uhttps://books.google.es/books?id=YuYCYqsMflYC&printsec=frontcover&hl=es&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
902			_a391
905			_am
942			_a1 _2ddc
999			_c1874 _d1874