| 000 | 02624nam a22003257i 4500 | ||
|---|---|---|---|
| 001 | ssj0001673823 | ||
| 003 | WaSeSS | ||
| 005 | 20240716124327.0 | ||
| 006 | m d | ||
| 007 | cr n | ||
| 008 | 160526s2015 njua sb 001 0 eng d | ||
| 010 | _a 2015452957 | ||
| 020 | _a9781119002253 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aQA76.9.I52 _bK64 2015 |
| 100 |
_aNussbaumer Knaflic, Cole _921563 _eauthor |
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| 245 |
_aStorytelling with data _b: a data visualization guide for business professionals _c/ Cole Nussbaumer Knaflic. |
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| 246 | _aData visualization guide for business professionals. | ||
| 260 |
_aHoboken, NJ : _bWiley, _c2015. |
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| 300 |
_axiii, 267 pages : _billustrations (some color) ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aDon't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience; Determine the appropriate type of graph for your situation; Recognize and eliminate the clutter clouding your information; Direct your audience's attention to the most important parts of your data; Think like a designer and utilize concepts of design in data visualization; Leverage the power of storytelling to help your message resonate with your audience. Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it! | ||
| 526 | _aB3ASP Digital Marketing: Content Marketing and Storytelling | ||
| 650 | 0 |
_aInformation visualization _99123 |
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| 650 | 0 |
_aBusiness communication _94067 |
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| 650 | 0 |
_aComputer graphics _99124 |
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| 650 | 0 |
_aBusiness presentations _99125 |
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| 942 | _2lcc | ||
| 999 |
_c1875 _d1875 |
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