000			01761nam a2200289Ia 4500
001			1936
008			230305s2017 xx 000 0 und d
020			_a9780814437810
040			_cTBS
041			_aeng
043			_aes_ES
245		0	_aWhat customers crave
260			_bAmerican Management Association (AMACOM), _c2017
300			_aix, 257 pages: illustrations ; 24 cm
500			_ahow to create relevant and memorable experiences at every touchpoint
520			_aThe best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? ; What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. ; Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally). ; When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.
590			_bBR B3 DM Social Media Marketing & Community Management ;
630			_aHF COMMERCE _914
650		0	_aCustomer services _93626
650		0	_aCustomer relations _93627
700			_aWebb, NIcholas J., _eAuthor
856			_uhttps://books.google.es/books?id=xgDoDAAAQBAJ&printsec=frontcover&dq=what+customers+crave&hl=es&sa=X&ved=0ahUKEwir-fGsoNfXAhUECewKHZD2BxYQ6AEIKTAA#v=onepage&q=what%20customers%20crave&f=false
902			_a490
905			_am
942			_a1 _2ddc
999			_c1876 _d1876