| 000 | 02863nam a2200433Ia 4500 | ||
|---|---|---|---|
| 001 | 1941 | ||
| 008 | 230305s2008 xx 000 0 und d | ||
| 020 | _a9781847940131 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aBuy.ology | |
| 260 |
_a _bRandom House Business Books, _c2008 |
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| 300 | _a1 vol. (xi-240 p.) ; 22 cm | ||
| 500 | _ahow everything we believe about why we buy is wrong | ||
| 505 |
_a A rush of blood to the head : the largest neuromarketing study ever conducted -- _rThis must be the place : product placement, American Idol, and Ford's multimillion dollar mistake ---- _rI'll have what she's having : mirror neurons at work ---- _rI can't see clearly now : subliminal messaging, alive and well ---- _rDo you believe in magic? : ritual, superstition, and why we buy ---- _rI say a little prayer : faith, religion, and brands ---- _rWhy did I choose you? : the power of somatic markers ---- _rA sense of wonder : selling to our senses ---- _rAnd the answer is : neuromarketing and predicting the future ---- _rLet's spend the night together : sex in advertising ---- _rConclusion : brand new day.-- |
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| 520 | _aHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description. | ||
| 590 | _bIncludes bibliographical references (p. 217-229) and index. | ||
| 630 |
_aHF COMMERCE _914 |
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| 650 | 0 |
_aNeuromarketing _96114 |
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| 650 | 0 |
_aConsumer behavior _9997 |
|
| 650 |
_aShopping _x Psychological aspects _99139 |
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| 650 | 0 |
_aMarketing _xSocial aspects _97447 |
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| 650 |
_aPersuasion _98240 |
||
| 650 | 0 |
_aConsumer behavior _9997 |
|
| 650 | 0 |
_aMarketing _91020 |
|
| 650 |
_a Purchase decision _98209 |
||
| 650 | 0 |
_aAdvertising _92839 |
|
| 650 | 0 |
_aNeuromarketing _96114 |
|
| 650 |
_a Sales _920525 |
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| 700 |
_aLindstrom, Martin _d1970- _eAuthor _97448 |
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| 856 | _uhttps://books.google.es/books?id=1qwYq0_LGD0C&printsec=frontcover&dq=buy.ology&hl=es&sa=X&ved=0ahUKEwjJzJP99d7XAhUE0xQKHdhjBpUQ6wEIKTAA#v=onepage&q=buy.ology&f=false | ||
| 902 | _a355 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9781847940131.jpg | ||
| 912 | _a2008-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2017-11-27 15:01:50 | ||
| 999 |
_c1881 _d1881 |
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