000			02768nam a2200373Ia 4500
001			1942
008			230305s2014 xx 000 0 und d
020			_a9781137347435
040			_cTBS
041			_aeng
245		0	_aLuxury sales force management
260			_bPalgrave Macmillan, _c2014
300			_a213 p. ; 24 cm
500			_astrategies for winning over your brand ambassadors
505			_aIncluye bibliografía. Contiene un índice de materias, nombres y marcas
520			_aThe sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run. ; ; Dr. Michaela Merk is an international marketing and retail expert. She is the founder of Merk Vision & Partners, a global consultancy and training agency for brands and retailers in the luxury, cosmetics and fashion sectors. She has held top management positions with international responsibility at corporations such as L'Oréal, Estée Lauder Companies and Marionnaud. ; ; Using her broad experience in online and offline marketing from brand building, retailing to top management, she advises and trains international companies worldwide such as L'Oréal, Lacoste, Hermès, Shanghai Jahwa (China) and has worked with BCG, Roland Berger, and Bain & Company. She gives seminars and lectures at conferences and events worldwide and teaches at business schools in Europe, Middle East and Asia (including ESSEC, Sorbonne, IFM, Sup de Luxe, Beida and East China Normal University). Dr. Michaela Merk is associate professor in management at the leading University Paris Dauphine and member of the research laboratory 'Brand and Values' at Sorbonne Graduate Business School, where she also obtained her PhD. The leading speakers' agency 'Speakers Excellence' counts her among the top 100 trainers in Europe.
590			_bVista previa disponible en Google Books (enlace)
630			_aINDUSTRIAL & SERVICES SECTOR _97146
650			_aBUSINESS & ECONOMICS _x Industrial Management _96675
650			_a Management Science _99140
650		0	_aOrganizational behavior _92566
650		0	_aBranding (Marketing) _96284
650		0	_aBrand name products _92371
650			_a Turnover _99143
650			_a industry _98871
650		0	_aBranding (Marketing) _96284
650			_a Human dimension _99145
700			_aMerk, Michaela, _eAuthor
856			_uhttps://books.google.es/books?id=tocBAwAAQBAJ&printsec=frontcover&hl=es&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
902			_a331
905			_am
942			_a1 _2ddc
999			_c1882 _d1882