000			01503nam a2200301Ia 4500
001			1967
008			230305s2007 xx 000 0 und d
020			_a9780446580960
041			_aeng
245		0	_aMicrotrends
260			_a _bTwelve, _c2007
300			_axxi, 425 p. : ill., map ; 24 cm.
500			_athe small forces behind tomorrow's big changes
520			_aPollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ('soccer moms') helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
630			_aHB Economic Theory. Demography _918
650			_aSocial influence _99234
650		0	_aSocial change _99235
650			_aUnited States _xPopulation _xSocial aspects _99236
650			_a _912
700			_aKinney Zalesne, E., _eAuthor
700			_aPenn, Mark J., _eAuthor
902			_a712
905			_am
912			_a2007-01-01
942			_a1
953			_d2017-12-04 15:51:22
999			_c1904 _d1904