000			01706nam a2200373Ia 4500
001			1973
008			230305s2015 xx 000 0 und d
020			_a9780071836326
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aLikeable social media
250			_a2a ed
260			_bMcGraw-Hill Education, _c2015
300			_a277 p. ; 23 cm
500			_ahow to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
520			_aA friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. ; Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable ; Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
590			_bBR B3 DM Social Media Marketing & Community Management ;
630		0	_aMarketing _xAdvertising _91084
650			_aInternet _91135
650			_a Social Networks _99263
650		0	_aStrategy _91208
650		0	_aInternet marketing _91133
650			_a Customer _921022
650			_a Sales Strategy _99265
650		0	_aCommerce _xSocial aspects _99266
650			_a Followers _99267
700			_aKerpen, Dave, _eAuthor
902			_a101
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780071836326.jpg
942			_a1 _2ddc
999			_c1910 _d1910