| 000 | 02625nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | Rebiun19435318 | ||
| 008 | 990625s2016 us 000 0 eng d | ||
| 020 | _a9780692769447 | ||
| 040 |
_aUNAV _cTBS |
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| 041 | _aEnglish | ||
| 050 | _aHF5415.1265 | ||
| 100 | 1 |
_aJantsch, John _eauthor _95245 |
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| 245 | 1 | 0 |
_aSEO for Growth _b: the ultimate guide for marketers, web designers and entrepreneurs _c/ John Jantsch and Phil Singleton ; foreword by Brian Clark |
| 260 | _a[Kansas City, MO] : Duct Tape Publishing, [2016]. | ||
| 300 | _axvi, 221 pages : illustrations (black and white) ; 23 cm. | ||
| 504 | _aIncludes bibliographical references (pages 209-218). | ||
| 505 | _a1. Defining SEO growth — 2. The search engine economy — 3. The Google algorithm today — 4. The inbound marketing super-weapon — 5. Why 99% of new websites fail — 6. The strategic advantage — 7. It all starts with keywords — 8. Building stronger website SEO — 9. Link building today — 10. Managing reputation and reviews — 11. Social media SEO integration — 12. SEO awareness and updating — 13. Adwords and paying-per-click — 14. Google analytics and search console 165 — 15. Feeding your optimized website — 16. In-house SEO vs. SEO professionals. | ||
| 520 | _aSearch Engine Optimization, also known as SEO, is how people search and find your website on the Internet. SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. | ||
| 650 | 0 |
_aWeb search engines _97488 |
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| 650 | 0 |
_aWeb sites _xMarketing _923357 |
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| 650 | 0 |
_aWeb site development _97487 |
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| 700 | 1 |
_aSingleton, Phil _eauthor _921619 |
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| 942 | _2lcc | ||
| 999 |
_c1915 _d1915 |
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