000			01992nam a2200241 a 4500
001			Rebiun09227628
008			990625s2012 oru 000 0 eng d
020			_a9781614347217
040			_aUNAV _cTBS
041			_aEnglish
050			_aHF5415.32 _b.C67 2011
100			_aCosentino, Tony _921625 _eauthor
245	1	0	_aInto the river _b: how big data, the long tail, and situated cognition are changing the world of market insights forever _c/ Tony Cosentino
250			_aSecond edition.
260			_aPortland, OR : _bFoundational Insights, _c2012.
300			_axiv, 106 pages : _billustrations, charts, tables (black and white) ; _c22 cm.
505			_aIntroduction : the empty chair at the table —pt. 1. The changing world of market insights — 1. Big data — 2. The long tail — 3. Situated cognition — pt. 2. A roadmap for the 21st century — 4. The corporate insights function — 5. The insights supplier — 6. The insights professional — Conclusion : time to take your seat.
520			_a“The thing with disruptive change is just that… it is disruptive. It is business as usual for some time as industry foundations change, but then it happens… If the reader takes away nothing else from this book, it is this: Disruptive change is occurring in the Market Research industry and for those who get it, they will adapt and prosper. For those who see things a business as usual and write off budget decreases or project holds to the economic downturn, they will ultimately suffer.” Based on first-hand knowledge of many of the world’s leading corporate insights suppliers, Into the River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.
650		0	_aConsumers' preferences _923349
650		0	_aMarketing _91020
653			_aBibliography B3 DM - Web Analytics & SEO
942			_2lcc
999			_c1921 _d1921