000			01870nam a2200313Ia 4500
001			1985
008			230305s2013 xx 000 0 und d
020			_a9781451686579
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aContagious
260			_bSimon & Schuster, _c2013
300			_a244 p. ; 22 cm
500			_awhy things catch on
520			_aIn Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. ; Contagious provides specific, actionable techniques for helping information spread-for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
590			_bBR B3 DM Social Media Marketing & Community Management ;
630			_aHF COMMERCE _914
650		0	_aConsumer behavior
650		0	_aConsumer behavior _9997
650			_aConsumer behavior _xEconomic aspects
700			_aBerger, Jonah, _eAuthor
856			_uhttps://books.google.es/books?id=uyEODAAAQBAJ&printsec=frontcover&dq=contagious&hl=es&sa=X&ved=0ahUKEwi6_8HhnpvYAhXGaxQKHV4SDugQ6wEIKDAA#v=onepage&q=contagious&f=false
902			_a353
905			_am
942			_a1 _2ddc
999			_c1922 _d1922
655			_aConsumer behavior -- Textbooks