| 000 | 01798nam a2200409Ia 4500 | ||
|---|---|---|---|
| 001 | 1990 | ||
| 008 | 230305s2008 xx 000 0 und d | ||
| 020 | _a9781591840701 | ||
| 041 | _aeng | ||
| 245 | 0 | _aTrading up | |
| 260 |
_a _bPortfolio, _c2008 |
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| 300 | _a300 p.; 21 cm | ||
| 500 | _awhy consumers want new luxury goods and how companies create them | ||
| 505 | _aIndex | ||
| 520 |
_aTrading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a _3,000 set of Callaway golf clubs. In dozens of categories, these 'new luxury' brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up has become the definitive book about this growing trend. |
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| 630 |
_aINDUSTRIAL & SERVICES SECTOR _97146 |
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| 650 |
_aLuxury _98163 |
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| 650 |
_a Cost and standard of living _x United States _99336 |
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| 650 | 0 |
_aLuxury goods industry _97363 |
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| 650 |
_a Emotional drivers _99338 |
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| 650 |
_a The spenders _99339 |
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| 650 |
_a Sociodemographics _99340 |
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| 650 |
_a American home _99341 |
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| 650 |
_a Retailers _98764 |
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| 650 | 0 |
_a Experience _92710 |
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| 650 |
_a Eating _99342 |
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| 700 |
_aButman, John, _eAuthor |
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| 700 |
_aSilverstein, Michael J., _eAuthor |
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| 700 |
_aFiske, Neil, _eAuthor |
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| 856 | _uhttps://books.google.es/books?id=PeyS1Jh233MC&printsec=frontcover&dq=trading+up&hl=es&sa=X&ved=0ahUKEwjdy5bCs8vYAhXD6RQKHczYAbwQ6AEIJzAA#v=onepage&q=trading%20up&f=false | ||
| 902 | _a331 | ||
| 905 | _am | ||
| 912 | _a2008-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2018-01-08 18:41:13 | ||
| 999 |
_c1928 _d1928 |
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