| 000 | 01478nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 1992 | ||
| 008 | 230305s2014 xx 000 0 und d | ||
| 020 | _a9781118732731 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 245 | 0 | _aAudience | |
| 260 |
_bWiley, _c2014 |
||
| 300 | _a278 p.; 23 cm | ||
| 500 | _amarketing in the age of subscribers, fans & followers | ||
| 520 | _aEvery company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. ; With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. | ||
| 590 | _bBR B3 DM Social Media Marketing & Community Management | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aInternet marketing _91133 |
|
| 650 | 0 |
_aSocial media _91729 |
|
| 700 |
_aRohrs, Jeffrey K., _eAuthor |
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| 856 | _uhttps://books.google.es/books?id=1XQKAgAAQBAJ&printsec=frontcover&dq=audience+rohrs&hl=es&sa=X&ved=0ahUKEwjz2s_Zpc3YAhWDShQKHbG_DUYQ6AEIKDAA#v=onepage&q=audience%20rohrs&f=false | ||
| 902 | _a346 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
||
| 999 |
_c1930 _d1930 |
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