000			03377nam a2200313Ia 4500
001			2006
008			230305s2014 xx 000 0 und d
020			_a9781482203608
041			_aeng
245		0	_aCreating and marketing new products and services
260			_a _bCRC Press, _c2014
300			_axxv + 412 p. ; 23 cm
505			_aThe proactive new product development process _rNew product innovation strategy-- _rOpportunity identification and idea generation: the fuzzy front end-- _rOut of the fuzzy front end into the design phase-- _rThe concept test-- _rPerceptual maps-- _rEstimating sales potential-- _rThe proactive new product development process-- _rProduct/market testing-- _rLaunch and beyond-- _rGlobal new product development-- _rSustainability in innovation.--
520			_aIt's no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today's global market. It begins by providing the foundation required to understand the role of new product development in the innovating organization. ; ; The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage the development and marketing of new products and services, this book will teach you how to: ; ; Select a new product strategy that matches the needs of your organization ; Set up a disciplined process for new product development ; Define target market opportunities and search out high potential ideas ; Understand customer needs, structure them, and prioritize the needs to clearly define the benefits and values that your product will deliver ; Integrate marketing, engineering, R&D, and production resources to design a high-quality product that satisfies customer needs and delivers value ; Forecast sales before market launch based on testing of the product and the marketing plan ; The concepts discussed in the book can help to boost innovation and improve the performance of any type of organization. Some of the concepts presented are generic and others must be modified for each application. Together, they can lead to greater profitability and reduced risk in the new product development activities within your organization. ;
590			_bIncludes bibliographical references and index.
630			_aHF COMMERCE _914
650		0	_aNew products _98236
650		0	_aMarketing research _91465
650		0	_aProduct design _96163
650			_a _912
700			_aGarcia, Rosanna, _eAuthor
856			_uhttps://books.google.es/books?id=YnzSBQAAQBAJ&printsec=frontcover&dq=creating+marketing+new+products+services+rosanna+garcia&hl=ca&sa=X&ved=0ahUKEwiK4bzb4IfZAhVHwxQKHf9PCWoQ6AEIKjAA#v=onepage&q=creating%20marketing%20new%20products%20services%20rosanna%20garcia&f=false
902			_a353
905			_am
912			_a2014-01-01
942			_a1
953			_d2018-02-02 18:29:26
999			_c1945 _d1945