000			02870nam a2200289Ia 4500
001			2016
008			230305s2018 xx 000 0 und d
020			_a9781506386768
040			_cTBS
041			_aeng
245		0	_aResearch design
260			_aLos Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne _bSAGE, _c2018
300			_axxv + 275 p. ; 25 cm
500			_aqualitative, quantitative & mixed methods approaches
505			_aPART I PRELIMINARY CONSIDERATIONS _rChapter 1 The Selection of a Research Approach -- _rChapter 2 Review of the Literature -- _rChapter 3 The Use of Theory -- _rChapter 4 Writing Strategies and Ethical Consideration-- _r -- _rPART II DESIGNING RESEARCH-- _rChapter 5 The Introduction -- _rChapter 6 The Purpose Statement -- _rChapter 7 Research Questions and Hypotheses -- _rChapter 8 Quantitative Methods -- _rChapter 9 Qualitative Methods -- _rChapter 10 Mixed Methods Procedures--
520			_aThis best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry. ; ; New to this Edition: ; Updated discussion on designing a proposal for a research project and on the steps in designing a research study ; Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method ; Additional updates on the transformative worldview ; Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods ; Additional information about qualitative and quantitative data analysis, social media, online qualitative methods, and mentoring and reflexivity in qualitative methods ; Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field ; Additional information about causality and its relationship to statistics in quantitative methods ; Incorporation of writing discussion sections into each of the three methodologies ; An invaluable guide for students and researchers across the social and behavioural sciences.
630			_aCLASS H - SOCIAL SCIENCES _94381
650		0	_aSocial sciences _xResearch _xMethodology _94388
650			_aSocial Statistical methods _99426
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
700			_aCreswell, J. David, _eAuthor
700			_aCreswell, John W., _eAuthor
902			_a675
905			_am
942			_a1 _2ddc
999			_c1955 _d1955