000			02124nam a2200337Ia 4500
001			2020
008			230305s2017 xx 000 0 und d
020			_a9781119235590
041			_aeng
245		0	_aDigital marketing for dummies
260			_a _bWiley, _c2017
300			_axiv + 334 p. ; 23 cm
505			_aIntroduction _rGetting started with digital marketing. Understanding the customer journey-- _rChoosing the right marketing campaign-- _rCrafting winning offers-- _rUsing content to generate fans, followers, and customers. Pursuing content marketing perfection-- _rBlogging for business-- _rTaking stock of 57 blog post ideas-- _rGenerating website traffic. Building high-converting landing pages-- _rCapturing traffic with search marketing-- _rLeveraging the social web-- _rTapping into paid traffic-- _rFollowing up with email marketing-- _rMeasuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business-- _rOptimizing your campaigns for maximum ROI-- _rThe part of tens. The ten most common digital marketing mistakes-- _rTen trending digital marketing skills to add to your resume-- _rTen essential tools for digital marketing success.--
520			_aDigital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
630			_aHF COMMERCE _914
650		0	_aInternet marketing _91133
650			_aDigital media _99437
650			_aMarketing
650		0	_aElectronic commerce _xManagement _96836
650		0	_aStrategic planning _93573
650			_a _912
700			_aHenneberry, Russ, _eAuthor
700			_aDeiss, Ryan, _eAuthor
856			_uhttps://books.google.es/books?id=yMjTDQAAQBAJ&printsec=frontcover&dq=digital+marketing+for+dummies&hl=ca&sa=X&ved=0ahUKEwivzdek9LTZAhUFORQKHYA-C3kQ6AEIMTAB#v=onepage&q=digital%20marketing%20for%20dummies&f=false
902			_a346
905			_am
912			_a2017-01-01
942			_a1
953			_d2018-02-20 17:27:38
999			_c1959 _d1959