000			01431nam a2200313Ia 4500
001			2030
008			230305s2016 xx 000 0 und d
020			_a9781292077611
041			_aeng
245		0	_aDigital marketing
250			_a6ª ed
260			_a _bPearson Education, _c2016
300			_axxix, 698 p: col. ill; 27 cm.
500			_astrategy, implementation and practice
505			_aPt.1. Digital Marketing Fundamentals _rPt.2. Digital Strategy Development-- _rPt.3. Digital Marketing: Implementation and Practice.--
520			_aNow in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
590			_bPrevious ed. published as: Internet marketing, 2006. ; Includes bibliographical references and index.
630			_aHF COMMERCE _914
650		0	_aInternet marketing _91133
650			_a _912
700			_aEllis-Chadwick, Fiona, _eAuthor
700			_aChaffey, Dave, _eAuthor
902			_a346
905			_am
912			_a2016-01-01
942			_a1
953			_d2018-02-23 18:20:36
999			_c1969 _d1969