000			01828nam a2200337Ia 4500
001			2045
008			230305s2015 xx 000 0 und d
020			_a9780749474362
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aKapferer on luxury
260			_bKoganPage, _c2015
300			_aix + 228 p. ; 23 cm
500			_ahow luxury brands can grow yet remain rare
520			_aIn an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? ; ; Essays also address: ; --The challenges of sustaining luxury ; --The importance of remaining rare ; --The artification of luxury ; --Why luxury should not delocalize ; --Adapting the luxury organization to the web ; --An exploration into consumers' psychology of luxury prices ; --The distinct business models of luxury brands
590			_bBR B3 FLM The World of Luxury ;
630			_aINDUSTRIAL & SERVICES SECTOR _97146
650		0	_aAdvertising _92839
650		0	_aMarketing _91020
650			_a Development Business Development _99515
650		0	_aSales management _9291
650		0	_aLuxuries _910795
650		0	_aBranding (Marketing) _96284
650		0	_aBrand name products _xManagement _92369
700			_aKapferer, Jean-Noël _eAuthor _92368
902			_a331
905			_am
942			_a1 _2ddc
999			_c1984 _d1984