000			02305nam a2200337Ia 4500
001			2056
008			230305s2012 xx 000 0 und d
020			_a9780789748003
041			_aeng
245		0	_aZero to 100,000
260			_a _bPearson Education, _c2012
300			_a204 p. ; 22 cm
500			_asocial media tips and tricks for small business
520			_aYOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS! ; ; Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We're talking about people who buy your stuff, and then tell their friends how incredibly great you are-without being paid to do it. People who follow your every move, look to you for guidance, and can't wait to hear what you're up to next. ; ; Your 100,000 people. Your two football stadiums full of cheering fans. They're out there, looking for you. Here's your easy, low-cost social media plan for finding them...connecting with them...giving them what they want-so they can make you stunningly, incredibly successful! ; ; 10 STEPS TO YOUR 100,000 ; (with all the details, examples, and expert advice you'll ever need) ; ; 1. Listen first, engage second ; 2. Craft your most authentic voice ; 3. Find and attract influencers ; 4. Don't be a narcissist (you know what we mean) ; 5. Build community that lasts ; 6. Freshen up your brand ; 7. Become an electrifying "social conductor" ; 8. Promote across platforms ; 9. Be the fittest, be the survivor ; 10. Measure your (ever-growing) success
630			_aHF COMMERCE _914
650		0	_aInternet marketing _91133
650			_aInternet in public relations _99547
650		0	_aSmall business marketing _91837
650		0	_aCustomer relations _93627
650		0	_aSocial media _91729
650			_a _912
700			_aGratton, Dean Anthony _eAuthor _97245
700			_aGratton, Sarah-Jayne _eAuthor _97246
856			_uhttps://books.google.es/books?id=weZl_gFCKYYC&pg=PP5&lpg=PP5&dq=978-0-789-74800-3&source=bl&ots=d-v_64YPPe&sig=y5o1A5nhy8zKCkZ4XnVXz0sQce8&hl=es&sa=X&ved=0ahUKEwiZzcn-2KXaAhWCSBQKHeEzApUQ6AEIMDAB#v=onepage&q=978-0-789-74800-3&f=false
902			_a346
905			_am
912			_a2012-01-01
942			_a1
953			_d2018-04-06 15:25:34
999			_c1995 _d1995