000			02781nam a2200349Ia 4500
001			2057
008			230305s2015 xx 000 0 und d
020			_a9781444789898
041			_aeng
245		0	_aMarissa Mayer and the fight to save yahoo!
260			_a _bJohn Murray, _c2015
300			_a356p.
520			_aFrom her controversial rise and fall from power at Google, to her dramatic reshaping of Yahoo's work culture, people are obsessed with, and polarised by, Marissa Mayer's every move. She is full of fascinating contradictions: a feminist who rejects feminism, a charmer in front of a crowd who can't hold eye contact in one-on-ones, and a geek who is Oscar de la Renta's best customer. This book tells her story. Back in the 1990s, Yahoo was the internet. It was also a _120 billion company. But just as quickly as it became the world's most famous internet company, it crashed to earth during the dotcom bust. And yet, Yahoo is still here, with nearly a billion people visiting it each month. This book tells the fly-on-the-wall story of Yahoo's history for the first time, getting inside the board room as executives make genius calls and massive blunders. Dan Loeb, a tough-talking hedge fund manager, set his sights on Yahoo in 2011. He grew up idolising the corporate raiders of the 1980s, building a career being more vicious than any of them. Without Loeb's initiative, Marissa Mayer would never have been given her chance to save the company. This book tells the tale of how Dan Loeb spotted the real problem inside Yahoo - its awful board - and tore it apart, getting two CEOs fired in the process. When Marissa Mayer first started at Yahoo in 2012, the car parks would empty every week by 4.00 p.m. on Thursday. Over the next two years she made plenty of mistakes, but she learned from them. Now Yahoo's culture is vibrant and users are coming back. This book also explores what may be the internet's first real turnaround.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650			_aMayer _99548
650			_a Marissa _99549
650			_a _x 1975- _99550
650			_aYahoo! Inc _99551
650		0	_aInternet industry _xManagement _zUnited States _99552
650			_aWomen chief executive officers Biography _99553
650			_aInternet officers _99554
650			_aUnited States _92378
650			_a _912
700			_aCarlson, Nicholas, _eAuthor
856			_uhttps://books.google.es/books?id=ibt9BAAAQBAJ&printsec=frontcover&dq=marissa+mayer+and+the+fight+to+save+yahoo&hl=es&sa=X&ved=0ahUKEwiBpab_6aXaAhWKQBQKHYwYDBMQ6AEIJzAA#v=onepage&q=marissa%20mayer%20and%20the%20fight%20to%20save%20yahoo&f=false
902			_a602
905			_am
912			_a2015-01-01
942			_a1
953			_d2018-04-06 16:12:08
999			_c1996 _d1996