000			03356nam a2200361Ia 4500
001			200
008			230305s2002 xx 000 0 und d
020			_a9780273651123
041			_aeng
245		0	_aExploring corporate strategy
250			_a6ª ed
260			_a _bPearson Prentice Hall, _c2002
300			_a1082 p. ; 25 cm
500			_atext and cases
505			_aPart I * INTRODUCTION _r 1 Introducing Strategy -- _r 2 Understanding Strategy Development -- _r-- _rPart II * THE STRATEGIC POSITION -- _r 3 The Environment -- _r 4 Strategic Capability -- _r 5 Expectations and Purposes -- _r Commentary on Part II * Coping with Complexity: The 'Business Idea' -- _r-- _rPart III * STRATEGIC CHOICES -- _r 6 Corporate-Level Strategy -- _r 7 Business-Level Strategy -- _r 8 Directions and Methods of Development -- _r Commentary on Part III * Strategy Selection -- _r-- _rPart IV * STRATEGY INTO ACTION -- _r 9 Organising for Success -- _r 10 Enabling Success -- _r 11 Managing Strategic Change -- _r Commentary on Part IV * Strategy into Action -- _r--
520			_aThe sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.
590			_bIncludes bibliographical references and indexes. ;
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aBusiness planning _91415
650		0	_aStrategic planning _93573
650			_aBusiness planning _xCase studies _91416
650			_aStrategic studies _91417
650			_a _912
700			_aScholes, Kevan _eAuthor _91393
700			_aJohnson, Gerry _eAuthor _91392
856			_uhttp://books.google.com/books?id=8KS4gKNgLysC&pg=PT678&dq=exploring+corporate+strategy+6th+edition&cd=1#v=onepage&q=exploring%20corporate%20strategy%206th%20edition&f=false
902			_a431
905			_am
912			_a2002-01-01
942			_a1
953			_d2010-04-08 18:09:44
999			_c201 _d201