| 000 | 02390nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 2074 | ||
| 008 | 230305s2014 xx 000 0 und d | ||
| 020 | _a9781292014913 | ||
| 041 | _aeng | ||
| 245 | 4 | _aThe go-to expert | |
| 260 |
_a _bPearson Education, _c2014 |
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| 300 | _axvii + 273 p. ; 23cm | ||
| 500 | _ahow to grow your reputation, differentiate yourself from the competition and win new business | ||
| 505 |
_aPart 1: Determining what your thing is _rChapter 1: Why do you want to become the Go-To-Expert?-- _rChapter 2: What is going to be your thing?-- _rPart 2: Packaging your brand-- _rChapter 3: How to make your services irresistible to clients-- _rChapter 4: How to craft the right impression-- _rChapter 5: How to use your content to reinforce your expertise-- _rPart 3: How to build your visibility and profile to generate high-quality, warm leads-- _rChapter 6: Networking your way to success-- _rChapter 7: Publishing your way to success-- _rChapter 8: Speaking your way to success-- _rChapter 9: Using PR to open doors-- _rChapter 10: Successful seminar selling-- _rPart 4: Turning leads into clients-- _rChapter 11: Managing your sales pipeline-- _rChapter 12: Honing your selling skills-- _rPart 5: The business of your brand-- _rChapter 13: Curing the growing pains-- _rChapter 14: How to build your team-- _rChapter 15: How to keep your knowledge fresh-- _rChapter 16: Building your plan and making it happen-- _rIndex-- |
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| 520 | _ahe Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. ; ; Discover: ; ; Simple steps to build your profile ; How to market and sell yourself with ease and confidence ; Techniques to make your clients come to you | ||
| 590 | _bIncludes bibliographical references and index. ; | ||
| 630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
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| 650 |
_aConsultants _x Marketing _99608 |
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| 650 |
_aSpecialists _99609 |
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| 650 |
_aExpertise _99610 |
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| 650 |
_a _912 |
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| 700 |
_aBaker, Jon, _eAuthor |
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| 700 |
_aTownsend, Heather, _eAuthor |
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| 856 | _uhttps://books.google.es/books?id=-I86AwAAQBAJ&printsec=frontcover&dq=the+go-to+expert&hl=es&sa=X&ved=0ahUKEwiluIPSqLLaAhUBohQKHZfnAV0Q6AEIJzAA#v=onepage&q=the%20go-to%20expert&f=false | ||
| 902 | _a473 | ||
| 905 | _am | ||
| 912 | _a2014-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2018-04-11 15:23:26 | ||
| 999 |
_c2013 _d2013 |
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