| 000 | 01174nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 2075 | ||
| 008 | 230305s2005 xx 000 0 und d | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 245 | 0 | _aBusiness to business marketing management (2005) | |
| 260 |
_bThomson, _c2005 |
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| 300 | _axvii + 403 p. ; 27 cm | ||
| 500 | _aa global perspective | ||
| 520 | _aBusiness to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. | ||
| 630 |
_aHF COMMERCE _914 |
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| 650 | 0 |
_aMarketing _xManagement _99256 |
|
| 653 | _aBibliography MSc - Marketing Management: Account-Based Marketing | ||
| 700 |
_aZimmerman, Alan _eAuthor _98215 |
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| 700 |
_aBlythe, Jim _eAuthor _97721 |
||
| 902 | _a360 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
||
| 999 |
_c2014 _d2014 |
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