| 000 | 02256cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 4424281 | ||
| 003 | CaAEU | ||
| 005 | 20240319104052.0 | ||
| 008 | 080510s2009 nyu 001 0 eng d | ||
| 020 | _a9781416595243 | ||
| 035 | _aon1029564328 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dYDXCP _dOCO _dSTU _dVP@ _dJRS _dSINLB _dARDC |
||
| 050 | 4 |
_aHF5415.2 _b.U53 2009 |
|
| 100 | 1 | _aUnderhill, Paco. | |
| 245 | 1 | 0 |
_aWhy we buy _b: the science of shopping _c/ Paco Underhill. |
| 250 | _aUpdated and rev. | ||
| 260 |
_aNew York : _bSimon & Schuster, _c2009. |
||
| 300 |
_axii, 306 p. ; _c22 cm. |
||
| 500 | _aIncludes index. | ||
| 500 | _a"Updated and revised for the Internet, the global consumer and beyond"--Cover. | ||
| 505 | 0 | _aInstead of Samoa, stores: the science of shopping -- Walk like an Egyptian: the mechanics of shopping -- Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping -- See me, feel me, touch me, buy me: the dynamics of shopping -- Screen savers, jet lag and whirling dervishes: the culture of shopping. | |
| 520 | _aRevolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: - The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. - A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aShopping. | |
| 942 | _2lcc | ||
| 999 |
_c2016 _d2016 |
||
| 041 | _aEnglish | ||