000			03620nam a2200337Ia 4500
001			2081
008			230305s2013 xx 000 0 und d
020			_a9780789749857
041			_aeng
245		0	_aHow to measure social media
260			_a _bPearson Education, _c2013
300			_axii, 243 p. : ill. ; 23 cm.
500			_aa step-by-step guide to developing and assessing social media ROI
505			_aAligning social media strategies to marketing goals _rAligning social media to the sales funnel-- _rSocial media for brand awareness-- _rMeasuring brand awareness-- _rSocial media for lead generation-- _rMeasuring lead generation-- _rSocial media for customer retention-- _rMeasuring customer retention-- _rBreaking down the barriers to social media measurement-- _rUnderstanding the dots that need to connect to measure-- _rMeasurement tool review-- _rThe perfect mix of tools for under -- _10 a month -- Creating a cross-functional dashboard -- Tying it all together.
520			_aYour 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics-Painlessly ; ; Think social marketing is worth it? Prove it. If your boss hasn't demanded that yet, he will. Then what? Hand him some jive about "return on conversation"? Think that'll fly? You'll be gone so fast you won't know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. ; ; Bet you can't wait to see his face when you walk in with metrics that stand up to his most brutal questions. We're not just talking about getting "buy-in" or begging for your proverbial "seat at the table." We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. ; ; Here's the best part: It's not hard. You won't need to become a math nerd. The tools are cheap (or free), and you're probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You'll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She's helped hundreds of marketers prove their value to bosses and boardrooms. Now it's your turn. ; ; If you're a marketer or agency pro, this is a game you have to play. Win it. ; ; Reliable answers to questions like: ; ; How much revenue did our activities on social media platforms generate this month? ; Are social media prospects more likely to convert to customers? ; Which status update delivered the highest conversion rate? ; How long do we retain new social media customers? ; Do they spend more or less than customers from other channels? ; Do they make repeat purchases more often than other customers? ; And much more...
630			_aHF COMMERCE _914
650		0	_aInternet marketing _91133
650		0	_aSocial media _91729
650			_aOnline social networks _97708
650		0	_aCustomer relations _93627
650		0	_aBranding (Marketing) _96284
650			_a _912
700			_aKelly, Nichole, _eAuthor
856			_uhttps://books.google.es/books?id=aF7RBQUHU3IC&printsec=frontcover&dq=how+to+measure+social+media&hl=es&sa=X&ved=0ahUKEwj2juSkxbLaAhXFzxQKHcYXBDkQ6AEIJzAA#v=onepage&q=how%20to%20measure%20social%20media&f=false
902			_a346
905			_am
912			_a2013-01-01
942			_a1
953			_d2018-04-11 17:31:35
999			_c2020 _d2020