000			02245nam a2200349Ia 4500
001			2086
008			230305s2008 xx 000 0 und d
020			_a9781591843948
041			_aeng
245		0	_aReality check
260			_a _bPortfolio Penguin, _c2008
300			_axix + 474 p. ; 21 cm
500			_athe irreverent guide to outsmarting, outmanaging, and outmarketing your competition
505			_aThe reality of starting _rThe reality of raising money-- _rThe reality of planning and executing-- _rThe reality of innovating-- _rThe reality of marketing-- _rThe reality of selling and evangelizing-- _rThe reality of communicating-- _rThe reality of beguiling-- _rThe reality of competing-- _rThe reality of hiring and firing-- _rThe reality of working-- _rThe reality of doing good.--
520			_aAs Guy Kawasaki puts it, 'If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense'--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aBusiness _94291
650			_aBUSINESS & ECONOMICS _x Small Business _99654
650		0	_aNew business enterprises _92621
650		0	_a Entrepreneurship
650		0	_aCompetition _91642
650		0	_aManagement _9319
650			_a _912
700			_aKawasaki, Guy _d1954- _eAuthor _97606
856			_uhttps://books.google.es/books?id=AOiqGc8AUWwC&printsec=frontcover&dq=reality+check&hl=es&sa=X&ved=0ahUKEwju2o-N47TaAhVKcRQKHRJiABMQ6AEINjAC#v=onepage&q=reality%20check&f=false
902			_a347
905			_am
912			_a2008-01-01
942			_a1
953			_d2018-04-12 14:50:56
999			_c2025 _d2025